MAPP77 exists to help pharma teams commercialize complex assets in the US with clear plans and usable deliverables.
These principles guide every engagement. They're what separate executable plans from slide decks that sit on shelves.
Assumptions must be visible and stress-tested. We'd rather deliver uncomfortable truths than comfortable fiction.
Payer realities belong in the plan from day one. A beautiful pricing strategy means nothing without coverage.
The best GTM is understandable, measurable, and repeatable. Complexity is the enemy of execution.
Founder & Principal
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