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Case Studies

From Strategy to Execution

Representative projects showing how we've helped teams navigate US commercialization challenges.

Differentiated Injectable

Pre-Launch GTM Strategy for Complex Injectable

Challenge

Team needed a full commercialization blueprint 12 months pre-launch with unclear positioning and payer strategy.

Approach

Developed GTM strategy, pricing corridor, payer barrier map, and field force design with governance framework.

Result

Clear launch plan with board-approved pricing strategy and execution roadmap.

505(b)(2)

Pricing Strategy for 505(b)(2) Product

Challenge

Internal disagreement on pricing strategy with unclear contracting approach and GTN assumptions.

Approach

Built pricing corridor analysis, scenario models, and contracting options with clear tradeoffs.

Result

Leadership aligned on pricing strategy with documented rationale and sensitivity analysis.

Commercial Diligence

Investment Diligence for Specialty Asset

Challenge

PE firm needed commercial assessment of acquisition target with unclear market opportunity.

Approach

Market sizing, competitive analysis, commercial capability assessment, and scenario planning.

Result

Investment thesis with clear upside/downside scenarios and go-forward recommendations.

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